Mascheroni Selleria at the Longines Versilia Horse Show: Where Tradition Meets Top-Level Sport
There comes a moment in the equestrian season when everything steps up a level. This year that moment has a precise name: the Longines Versilia Horse Show presented by Giorgio Armani. And Mascheroni Selleria will be there — as technical partner, with a stand, a saddlery and all the passion we have brought to those who live for the horse since 1898.
An event entering the world elite
In its second edition the Versilia Horse Show takes a leap few events manage so quickly: it becomes CSI5*, the highest international level of show jumping. That means the world's best riders, the best horses, a prize fund of €500,000 and four days — from 7 to 10 May — during which Lido di Camaiore becomes the centre of top-level equestrian sport.
It is not just a competition. It is a setting where sport, lifestyle and equestrian culture come together. And it is exactly the kind of stage where Mascheroni feels at home.
Our stand: a space to experience, not just to visit
Those who know us know that for us "being present" does not simply mean displaying products. At the Versilia Horse Show we bring a saddlery and a premium exhibition stand designed as experiential spaces: a place to feel the materials, talk with people who truly know them, discuss technical solutions and find real answers to every rider's needs.
Whether you are looking for the right saddle, a technical accessory or simply want to discover what is new in our world — we look forward to seeing you.
Who we are, briefly (but not too briefly)
Mascheroni Selleria is a company rooted in 1898 that today operates through an omnichannel network of strategically located stores: Giussano (our historic headquarters), Busnago, Milan, Gorla Minore, Ornago and Arezzo, alongside a constantly growing e-commerce. Retail, consultancy and specialist service — all integrated to truly stand beside riders at every level.
Alongside the finest international brands, we also develop our own range of handcrafted saddles: designed to deliver contact, stability and freedom of movement, made with the highest-quality leathers and construction techniques that blend tradition and innovation. Always with full respect for the horse's comfort.
Why the Versilia Horse Show
Our presence at this event is no coincidence. It is part of a clear strategy: being where equestrian sport lives at the highest level, as a technical and cultural partner. We believe in a contemporary vision of equestrian sport, built on performance, horse welfare and material quality. And we want to share it.
"Being part of an event like the Versilia Horse Show means sharing a vision: one of equestrian sport that unites athleticism, elegance and innovation. Our goal is to bring our experience, our service and our passion to this setting, standing alongside riders and enthusiasts with expertise and authenticity."
— Pietro Mascheroni
Your Horse, Our Passion
It is not just a tagline. It is the way we work, choose our products, design our saddles and train our team. For those who experience the horse not only as sport but as culture and a way of life, Mascheroni Selleria is — and aims to remain — a point of reference.
We look forward to seeing you at the Longines Versilia Horse Show, from 7 to 10 May in Lido di Camaiore.
