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Loyalty that pays you back.

For over 125 years, Mascheroni Selleria has supported riders with outstanding products and services. With our Loyalty Program, every purchase turns into a real benefit: you get 5% back to use as a discount within 12 months on your next order. A simple, transparent way to thank you—rewarding your passion with exclusive perks both online and in our stores.

How it works 5% back

  1. Sign in or create an account — the program is active for logged-in customers.
  2. Shop — you earn 5% on product value (VAT included, shipping excluded).
  3. Redeem — apply the credit at your next checkout.
€200 → €10 discount €480 → €24 discount

Credit validity: 12 months from accrual.

Member benefits

  • 5% back on every eligible order
  • Early access to collections and promos
  • Priority support via email and WhatsApp
  • Valid online and in our 4 stores

Rules at a glance Read me

  • Validity: 12 months from accrual
  • Combinability: not combinable with other promo codes
  • Balance: visible in your account area
  • Exclusions: gift cards/services neither earn nor can use credit
  • Returns: credit is voided or recalculated based on the return

Quick FAQs

When do I receive the 5%?

The 5% is accrued when the order is completed. It will be available at your next checkout.

Can I use it in store?

Yes: show the email associated with your account at the till to apply available credit.

Can I combine it with other codes?

The 5% discount cannot be combined with other promotional codes.

4 stores in Lombardy: advice, assistance, and in-store try-ons