Mascheroni Selleria presents its new store to friends and customers, just steps from the Busnago shopping center, strengthening its presence in the area and confirming its position as Italy's leading chain of stores dedicated to equestrianism. This new addition reaffirms its clear vision of contemporary equestrianism: the centrality of the horse, style, safety, performance, and technical expertise.
Since 1898, Mascheroni has been synonymous with artisanal tradition and specialized expertise. Today, this legacy evolves into a new space designed to offer a comprehensive, immersive, and consultative experience, bringing the number of shops in Northern and Central Italy to seven.
YOUR HORSE, OUR PASSION.
It's not just a payoff, but a declaration of intent.
A NEW HUB FOR HORSE RIDING
The new Busnago store was born as:
- Space dedicated to premium international brands
- Reference point for horse-rider safety and protection
- Specialized center for handcrafted Mascheroni saddles
- Meeting place for enthusiasts and professionals
- An environment designed to enhance materials, technology, and personalized service.
THE INAUGURATION'S PARTNER BRANDS
Harcour
Sporty elegance and high-performance technical clothing.
KEP Italy
Innovation and certified safety for the modern rider.
Veredus
Technical protection and advanced research in horse protection.
Kentucky
Elegant accessories designed for your horse.
TALK WITH THE MASK TESTIMONIALS
The inauguration will also be a moment of technical discussion with Mascheroni's champion testimonials, including three-time Italian champion Giulia Martinengo, who will share experiences and reflections on:
- Seasonal technical clothing
- The perfect riding breeches: grip, elasticity, stability
- Differences between daily training and competition
- Evolution of safety in racing
- Importance of the helmet as a technical choice
- Horse protection as part of the performance
