Mascheroni Selleria at Fieracavalli Verona 2025
November 6–9, 2025 – Hall 6 | Stands B7, B8, C7, C8
600 m² dedicated to everyone who lives their passion for the horse and for equestrian sport every day.
A true journey into the Mascheroni world, where tradition and innovation meet to offer a unique and engaging shopping experience.

Under the claim “Your Horse, Our Passion”, the Mascheroni space celebrates the deep bond between the horse and those who care for it, through a selection of the best international brands and the artisanal quality that has distinguished the company since 1898.
A journey through excellence, comfort, and innovation
The stand will be organised into different themed areas, designed to offer visitors a complete experience:
- • Mascheroni Saddle Corner – entirely dedicated to the Mascheroni Saddle, the true star of Fieracavalli, offered in show jumping, eventing, and dressage versions.
- • Exclusive partnerships with Veredus, KEP Italia, and Harcour, presenting the latest collections and technical innovations for Autumn–Winter 2025.
- • Outlet Area – technical apparel, show jackets, breeches, jackets, and accessories from top brands at advantageous prices.
- • Blankets World – an area dedicated to the horse featuring the best brands such as Kentucky and Horseware Ireland.
- • Top Quality Safety Zone – safety and innovation to ensure maximum protection in the saddle.
- • Technical Tack – over 10,000 items including tack, bridles, bits and mouthpieces, saddle pads and ear nets, horse care and supplements, and stable products.
- • Every detail of the stand is designed to convey the essence of Mascheroni Selleria: quality, attention to the needs of rider and horse, and the constant pursuit of balance between aesthetics and performance.
Exclusive promotions for FISE members
On Thursday, November 6, Mascheroni Selleria will dedicate a special day to members of FISE Emilia Romagna, FISE Veneto, and FISE Piemonte, with exclusive promotions on apparel, tack, blankets, and horse care products. A gesture of appreciation for those who help grow the passion for equestrian sport every day with professionalism, commitment, and love for animals.
The FISE Regional Committees are also long-standing partners of Mascheroni Selleria, sharing the values of excellence, sportsmanship, and passion for the horse.
Mascheroni Selleria: tradition, innovation, passion
At Fieracavalli 2025, Mascheroni Selleria confirms its role as a benchmark in the Italian and international equestrian scene. A brand that has always combined passion, elegance, technical expertise, and craftsmanship, offering a shopping and relationship experience that goes beyond the product.
💚 Your Horse, Our Passion
Mascheroni Selleria
Stores
Mascheroni Selleria
Via Gabrio Piola 15 – Giussano (MB)
Mascheroni Selleria – Sportswear
Via Otto Marzo 6 – Appiano Gentile (CO)
Mascheroni Selleria Scuderie della Malaspina
Via Giulio Banfi 4 – Ornago (MB)
Mascheroni Selleria Equieffe
Via Alessandro Manzoni 197 – Gorla Minore (VA)
Online Store: www.mascheroniselleria.com
Personal Shopper on WhatsApp: +39 342 8238962


